Jumoung Lee

ABOUT

Jumyoung Lee is a designer and curator based in Seoul and New York, focusing on brand identity and type design.

He earned his bachelor's degree in graphic design from Virginia Commonwealth University. After graduating he started his career at DoThings NYC as an intern then held the position of a full-time designer at Double D, a brand consultancy in South Korea.

At Double D, he has taken a pivotal role and participated in crafting brand strategies, identities, and packaging for a diverse range of corporations and organizations, including Samsung, Kia, Hyundai Mobis, Dongkook Pharmaceutical, Kumho Tire, and Ewha Womans University.

His approach to work involves adapting to technological and societal progress while staying grounded in timeless principles. These principles include understanding the essence and context of his work and striving to create sustainable values that endure amidst changing times.

EXPERIENCE

2024

Double D

Junior Designer

2020

DoThings NYC

Intern

EDUCATION

2019

Virginia Commonwealth University

BFA in Graphic Design (Graduated)

2017

VCUarts Qatar

BFA in Graphic Design

PROJECT WITH

2023

GS25

Identity

2024

Double D

Identity, Web

2023

Kumho Tire

Identity

2023

Samsung Eletronics

Brand Strategy

2023

Ewha Womans University

Identity

2023

Madeca Cream

Packaging

2023

Kablelyn

Packaging

2023

TypeTypeType

Identity

2023

Haesi

Identity

2023

KIA Sustainable Movement

Identity

2023

Hyundai Mobis ESG

Identity

2023

Hyundai Mobis

Guideline

2021

Google Trips

Motion Storyboard

2021

ReadingPercent

Identity

2020

Aimble

Identity, Web

2020

Island Dry

Typeface

2020

Lancôme

Packaging

2020

Bravo Sierra

Packaging

2020

Future Fair

Identity

2020

Sephora

Digial Campaign

2020

Aztech Mountain

Email Campaign, Motion

2020

Arbonne

Packaging

2020

Bastide

SNS Content Design

Design Column

2021

CastingN

Columnist

2021

Wishcat Blog

Columnist

2021

Notefolio Article

Columnist

2021

Rix Font Blog

Columnist

2019

Brunch

Writer

Lecture & Seminar

2022

“Optical Adjustments for Logotype”,

BAT, Seoul

2021

Guest Speaker

This Dot, Seoul

2018

“Intro to Latin Typography”

Designer’s Group, Seoul

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