Uniqlo Sans

New Typeface, New Look for the Japanese fashion brand, Uniqlo.

As a designer, I love the brand, Uniqlo, but I always felt uncomfortable to look at its ugly and terribly-kerned typeface. Since it is not usable as a brand typeface, Uniqlo is currently using an ambiguous combination of fonts, which makes the overall brand experience unsolid.

Through this project, I aimed to clarify the brand image of Uniqlo by redesigning its typeface by going through the optical adjustment to make it more versatile.