Works, Vault, Fonts, Info

70th Anniversary Emblem Design for Hyundai Finance

Project Overview

Hyundai Insurance, one of South Korea’s leading non-life insurers alongside Samsung Fire & Marine, DB Insurance, and KB Insurance, marked its 70th anniversary with a commemorative emblem.

Developed by CLAY, the emblem features a stylized “70” incorporating a heart-shaped zero—a design inspired by the company’s long-standing slogan, “What heart does.” This symbolic gesture reflects Hyundai Insurance’s enduring commitment to care and sincerity over the past seven decades.

Personal Contribution

As the team leader, I was in charge of overall project coordination, from initial concept development to logo sketching and motion graphics execution.

Disclaimer

This project is a conceptual design and does not represent the final outcome or any official deliverables.

Client

Hyundai Insurance

Year

2024

Working Scope

Brand Identity

Team (CLAY)

Creative Direction:
Hyoungwoo Kim

Design:
Jumyoung Lee, Minjung Keum

Copy:
Euiin Oh