Jumyoung Lee is a designer and curator based in Seoul and New York, focusing on brand identity and type design. He earned his bachelor's degree in graphic design from Virginia Commonwealth University. After graduating he started his career at DoThings NYC as an intern then held the position of a full-time designer at Double D, a brand consultancy in South Korea. His approach to work involves adapting to technological and societal progress while staying grounded in timeless principles. These principles include understanding the essence and context of his work and striving to create sustainable values that endure amidst changing times.

Contact

Email: jmlee9762@gmail.com
Instagram: @jumy0ung
Linkedin: www.linkedin.com/in/jumyounglee



Capabilities

Brand identity
Typeface
Packaging
Web
UI/UX
Editorial

Experience

2024   Designer, Clay
2021    Junior Designer, Double D
2020   Founder, TypeTypeType
2019    Intern, DoThings NYC


Projects With

2024    GS25, Identity
2024    Double D, Identity Renewal
2023    Kumho Tire, Identity & SW Design
2023    Samsung Eletronics, Brand Strategy
2023    Ewha Womans UniversityIdentity
2023    Madeca Cream, Packaging
2023    Kablelyn, Packaging
2023    TypeTypeType, Identity
2023    Haesi, Identity
2023    KIA Sustainable Movement, Identity
2023    Hyundai Mobis ESG, Identity
2023    Hyundai Mobis, Guideline
2021     Google Trips, Motion Storyboard
2021     ReadingPercent, Identity
2020    Aimble, Identity, Web
2020    Island Dry, Typeface
2020    Lancôme, Packaging
2020    Bravo Sierra, Packaging
2020    Future Fair, Identity
2020    Sephora, Digial Campaign
2020    Aztech Mountain, Email Campaign, Motion
2020    Arbonne, Packaging
2020    Bastide, SNS Content Design