A packaging design for Madeka Cream Season 7, Dongkuk Pharmaceutical's anti-aging cosmetic product
Project Overview
Madeca Cream is an anti-aging cream product from Centellian24, a total derma care brand by Dongkook Pharmaceutical that harnesses the benefits of its proprietary TECA technology and extracts from the Centella Asiatica. Throughout each season, Madeca Cream continually enhances its functionality and efficacy, earning recognition as one of Dongkook Pharmaceutical's standout products, particularly through home shopping platforms.However, given the recent shifts in consumer trends and the emergence of competing products, Madeca Cream found itself in need of new strategies and adaptations. In preparation for the launch of Madeca Cream Season 7, Double D has devised a comprehensive plan. This involves expanding beyond traditional home shopping channels to include proprietary online stores and various distribution channels. The aim is not only to retain existing loyal customers but also to target new customer segments.
Building on this strategy, Double D has developed the identity and product packaging for Madeca Cream, aligning them with the brand's vision and ensuring they resonate effectively with the evolving market landscape.