Hi! Jumyoung Lee is a graphic designer based in Seoul, focused on typography and brand identity.

His work spans a wide range of industries and project scales—from large-scale corporate identity systems for global brands such as Google, Samsung, Riot Games, Kia, and Hyundai, to emerging brands and cultural initiatives.

Brand Identity for the next Korean AI

Signage Design System for the multi-residential complex at the heart of Seoul

Emblem Design for 70th Anniversary

Lettering for an analog-driven record culture brand.

Brand Identity for a lifestyle brand inspired by Korean traditional aesthetics

Lettering for Valorant Champions 2025 held in Paris

Poster submission for Big River Poster Festa

Poster Design for a cultural exhibition project connecting local communities and brands

New brand identity and sidewall design for Korea's No. 1 tire brand

Brand Identity for the Wellness Device using Crystal

Brand Identity for Composer Trio based in Korea

Logo Design to visualize Kia’s ESG movement

New Identity and web design for a Seoul-based design and content group

Promotional key visual

A custom typeface design for a local perfumery located in the heart of Seoul

New Signature Design System for Ewha Womans University, the Largest Female Educational Institute in Korea

A packaging design for Madeka Cream Season 7, Dongkuk Pharmaceutical's anti-aging cosmetic product