Brand Identity for Composer Trio based in Korea
Project Overview
Formed in 2023 by classmates from Seoul National University’s Department of Composition—Jieun Choi, Daru Kim, and Hakyeong In—MINIMA is a music production team working across games, films, and advertising. With distinct musical identities, each composer brings their own color to the team, creating a collaborative and organic workflow.
The name MINIMA is derived from minim, meaning half note, with the addition of an ‘a’—symbolizing the idea of starting from something small and aiming for something greater. It reflects the team’s belief that great work often begins with the smallest of ideas.
MINIMA’s visual identity builds on this philosophy. Countless dots, reminiscent of the smallest unit of music, represent the team's essence and symbolically illustrate the process of sound expanding and evolving.