Hi! Jumyoung Lee is a graphic designer based in Seoul, focused on typography and brand identity. He is currently a designer at Clay , and previously worked at Dothings NYC and Double D . (More here!) K intelligence Brand Identity for the next Korean IntelligenceThe Parkside Seoul Signage Design System for the multi-residential complex at the heart of SeoulHyundai Insurance Emblem Design for 70th AnniversaryNevins Records
Lettering for an analog-driven record culture brand.Haesi Brand Identity for a lifestyle brand inspired by Korean traditional aesthetics
Valorant Champions 2025 Lettering for Valorant Champions 2025 held in ParisKumho Tire New brand identity and sidewall design for Korea's No. 1 tire brandDadakdadak Market: Baeksanghoe (百象會) Poster Design for a cultural exhibition project connecting local communities and brandsDokkaebi Janchi Poster submission for Big River Poster FestaMinima Brand Identity for Composer Trio based in KoreaDouble D New Identity and web design for a Seoul-based design and content group
Gamhong Apple Typeface Promotional key visualCLED Brand Identity for the Wellness Device using CrystalParfum Samgak A custom typeface design for a local perfumery located in the heart of SeoulEwha Womans University New Signature Design System for Ewha Womans University, the Largest Female Educational Institute in KoreaMadeca Cream A packaging design for Madeka Cream Season 7, Dongkuk Pharmaceutical's anti-aging cosmetic product
