Kumho Tire,
New brand identity and sidewall design for Korea's No. 1 tire brand.
Project Overview
Kumho Tire is Korea's leading tire manufactcturer with the largest share in the replacement tire market and the top 15 tire brand in global sales as of 2022.In pursuit of enhancing customer safety and convenience through innovative technologies and solutions, Kumho Tire has consistently evolved its sidewall designs to adapt to internal and external environmental changes and market trends. Double D has redefined the essence of 'Kumhoness' to enhance customer trust and, based on this concept, developed new sidewall designs, icons, pictograms, and guidelines to establish sustainable design systems across all brands.