About
Jumyoung Lee is a designer, and a curator based in Seoul and New York, specialized in brand identity and type design.
Jumyoung Lee received his bachelor’s degree in graphic design at Virginia Commonwealth University. Starting career in New York-based design studio, Dothings NYC, he participated in various design projects for the clients including Lancome, Bravo Sierra, Arbonne, Future Fair, Aztech Mountain and Bastide.
As a freelancer he worked on a number of brand identities, web designs, editorial designs, and bespoke typeface projects, including clients such as Google Trip, Reading Percent (App), Morfos, Aimble, Abel Quartet (Musician), and Dana Hong (Artist).
Currently he is working asa full-time designer at Double-D, a brand consultancy in South Korea. At Double-D, he has taken a lead role and participated in crafting brand strategies, identities, and packaging for a diverse range of corporations and organizations, including Samsung Electronics, Kia, Hyundai Mobis, Dongkook Pharmaceutical, and Ewha Womans University.
He is also running type-focused design community, TypeTypeType, reviewing various design project from the perspective of typography. He is also working as a guest speaker and a writer for the corporates and organizations.
Jumyoung Lee received his bachelor’s degree in graphic design at Virginia Commonwealth University. Starting career in New York-based design studio, Dothings NYC, he participated in various design projects for the clients including Lancome, Bravo Sierra, Arbonne, Future Fair, Aztech Mountain and Bastide.
As a freelancer he worked on a number of brand identities, web designs, editorial designs, and bespoke typeface projects, including clients such as Google Trip, Reading Percent (App), Morfos, Aimble, Abel Quartet (Musician), and Dana Hong (Artist).
Currently he is working asa full-time designer at Double-D, a brand consultancy in South Korea. At Double-D, he has taken a lead role and participated in crafting brand strategies, identities, and packaging for a diverse range of corporations and organizations, including Samsung Electronics, Kia, Hyundai Mobis, Dongkook Pharmaceutical, and Ewha Womans University.
He is also running type-focused design community, TypeTypeType, reviewing various design project from the perspective of typography. He is also working as a guest speaker and a writer for the corporates and organizations.
이주명은 서울과 뉴욕을 기반으로 하며 브랜드 아이덴티티, 그래픽디자인, 타입 디자인을 하는 디자이너이자 큐레이터다.
Virginia Commonwealth University에서 Graphic Design 학사 학위를 취득하였으며 뉴욕 기반의 디자인 스튜디오, Dothings NYC에서 Lancome, Bravo Sierra, Arbonne, Future Fair, Aztech Mountain, Bastide등의 클라이언트를 위한 다양한 패키징, 캠페인, 디지털 디자인 프로젝트에 참여한 이력이 있다.
이후 프리랜서로 활동하며 Google Trip, Haesi, ReadingPercent(App), Morfos, Aimble, Abel Quartet(Musician), Dana Hong (Artist)등의 클라이언트들을 포함한 다수의 브랜드 아이덴티티, 웹 디자인, 편집 디자인, 비스포크 폰트 디자인 프로젝트 등을 진행했다.
현재는 서울 기반의 디자인 스튜디오, Double D에 디자이너로 근무하며 기아, 현대모비스, 동국제약, 이화여대 등 다양한 기업 및 기관을 위한 브랜드 전략 컨설팅, 아이덴티티 구축 및 패키징 디자인과 같은 다수의 프로젝트에 참여 및 리딩을 진행했다.
추가로, 타이포그래피 기반의 디자인 커뮤니티, TypeTypeType에서 다양한 디자인 프로젝트를 타이포그래피의 관점으로 분석하는 큐레이터로 활동하며, 기업과 단체를 위한 초청 연사와 웹 필진으로도 활동하고 있다.
Virginia Commonwealth University에서 Graphic Design 학사 학위를 취득하였으며 뉴욕 기반의 디자인 스튜디오, Dothings NYC에서 Lancome, Bravo Sierra, Arbonne, Future Fair, Aztech Mountain, Bastide등의 클라이언트를 위한 다양한 패키징, 캠페인, 디지털 디자인 프로젝트에 참여한 이력이 있다.
이후 프리랜서로 활동하며 Google Trip, Haesi, ReadingPercent(App), Morfos, Aimble, Abel Quartet(Musician), Dana Hong (Artist)등의 클라이언트들을 포함한 다수의 브랜드 아이덴티티, 웹 디자인, 편집 디자인, 비스포크 폰트 디자인 프로젝트 등을 진행했다.
현재는 서울 기반의 디자인 스튜디오, Double D에 디자이너로 근무하며 기아, 현대모비스, 동국제약, 이화여대 등 다양한 기업 및 기관을 위한 브랜드 전략 컨설팅, 아이덴티티 구축 및 패키징 디자인과 같은 다수의 프로젝트에 참여 및 리딩을 진행했다.
추가로, 타이포그래피 기반의 디자인 커뮤니티, TypeTypeType에서 다양한 디자인 프로젝트를 타이포그래피의 관점으로 분석하는 큐레이터로 활동하며, 기업과 단체를 위한 초청 연사와 웹 필진으로도 활동하고 있다.
TypeTypeType
TypeTypeType is a design community with a primary focus on typography, dedicated to showcasing noteworthy type-related projects and resources within the design industry.
As the significance of typography continues to gain prominence globally, we aim to broaden appeal and significance of typography to a wider range of individuals by facilitating easier access to typographic resources.
As the significance of typography continues to gain prominence globally, we aim to broaden appeal and significance of typography to a wider range of individuals by facilitating easier access to typographic resources.
Project With
2023 Ewha Womans University (Identity)
2023 Dongkook (Packaging)
2023 KIA (Identity)
2023 Hyundai Mobis (Identity)
2022 TypeTypeType (Identity)
2022 Haesi (Identity)
2021 Google Trips (Motion Storyboard)
2020 ReadingPercent (Identity)
2020 Aimble (Identity, Web)
2020 Island Dry (Typeface)
2019 Lancôme (Packaging)
2019 Bravo Sierra (Packaging)
2019 Future Fair (Identity)
2019 Sephora (Digial Campaign)
2019 Aztech Mountain (Email Campaign, Video)
2019 Arbonne (Packaging)
2019 Bastide (Social Network Design)
2019 Abel Quartet (Web)
2019 Dana Hong (Web)
2019 Morfos (Identity, Typeface)
Design Column
2021 CastingN, Columnist
2021 Wishcat Blog, Columnist
2021 Notefolio Article, Columnist
2021 Rix Font Blog, Columnist
2019 Brunch, Writer
Lecture & Seminar
2022 “Optical Adjustments for Logotype”, BAT, Seoul
2021 Guest Speaker, This Dot, Seoul
2018 “Intro to Latin Typography”, Designer’s Group, Seoul
Featured
2020 Reptile Typeface
2020 Uniqlo Typeface Concept
2019 Morfos Typeface
2023 Ewha Womans University (Identity)
2023 Dongkook (Packaging)
2023 KIA (Identity)
2023 Hyundai Mobis (Identity)
2022 TypeTypeType (Identity)
2022 Haesi (Identity)
2021 Google Trips (Motion Storyboard)
2020 ReadingPercent (Identity)
2020 Aimble (Identity, Web)
2020 Island Dry (Typeface)
2019 Lancôme (Packaging)
2019 Bravo Sierra (Packaging)
2019 Future Fair (Identity)
2019 Sephora (Digial Campaign)
2019 Aztech Mountain (Email Campaign, Video)
2019 Arbonne (Packaging)
2019 Bastide (Social Network Design)
2019 Abel Quartet (Web)
2019 Dana Hong (Web)
2019 Morfos (Identity, Typeface)
Design Column
2021 CastingN, Columnist
2021 Wishcat Blog, Columnist
2021 Notefolio Article, Columnist
2021 Rix Font Blog, Columnist
2019 Brunch, Writer
Lecture & Seminar
2022 “Optical Adjustments for Logotype”, BAT, Seoul
2021 Guest Speaker, This Dot, Seoul
2018 “Intro to Latin Typography”, Designer’s Group, Seoul
Featured
2020 Reptile Typeface
Featured in Graphic Design, Behance
Featured in morrre.dsgn
Notefolio Pick
2020 Uniqlo Typeface Concept
Featured in Graphic Design, Behance
2019 Morfos Typeface
Featured in Graphic Design, Behance
Notefolio Pick
프로젝트
2023 Ewha Womans University (아이덴티티)
2023 Dongkook (패키징)
2023 Hyundai Mobis (아이덴티티)
2022 TypeTypeType (아이덴티티)
2022 Haesi (아이덴티티)
2021 Google Trips (모션 스토리보드)
2020 ReadingPercent (아이덴티티)
2020 Aimble (아이덴티티, 웹디자인)
2020 Island Dry (비스포크 서체)
2019 Lancôme (패키징)
2019 Bravo Sierra (패키징)
2019 Future Fair (아이덴티티)
2019 Sephora (디지털 캠페인)
2019 Aztech Mountain (이메일 캠페인, 영상)
2019 Arbonne (패키징)
2019 Bastide (SNS 디자인)
2019 Abel Quartet (웹디자인)
2019 Dana Hong (웹디자인)
2019 Morfos (아이덴티티, 비스포크 서체)
디자인 칼럼
2021 CastingN, 칼럼리스트
2021 Wishcat Blog, 칼럼리스트
2021 Notefolio Article, 칼럼리스트
2021 Rix Font Blog, 칼럼리스트
2019 Brunch, 작가
강연 & 세미나
2022 “로고타입을 위한 시각보정”, BAT, 서울
2021 초청 연사, This Dot, 서울
2018 “라틴 타이포그래피 입문”, Designer’s Group, 서울
선정
2020 Reptile Typeface
2020 Uniqlo Typeface Concept
2019 Morfos Typeface
2023 Ewha Womans University (아이덴티티)
2023 Dongkook (패키징)
2023 Hyundai Mobis (아이덴티티)
2022 TypeTypeType (아이덴티티)
2022 Haesi (아이덴티티)
2021 Google Trips (모션 스토리보드)
2020 ReadingPercent (아이덴티티)
2020 Aimble (아이덴티티, 웹디자인)
2020 Island Dry (비스포크 서체)
2019 Lancôme (패키징)
2019 Bravo Sierra (패키징)
2019 Future Fair (아이덴티티)
2019 Sephora (디지털 캠페인)
2019 Aztech Mountain (이메일 캠페인, 영상)
2019 Arbonne (패키징)
2019 Bastide (SNS 디자인)
2019 Abel Quartet (웹디자인)
2019 Dana Hong (웹디자인)
2019 Morfos (아이덴티티, 비스포크 서체)
디자인 칼럼
2021 CastingN, 칼럼리스트
2021 Wishcat Blog, 칼럼리스트
2021 Notefolio Article, 칼럼리스트
2021 Rix Font Blog, 칼럼리스트
2019 Brunch, 작가
강연 & 세미나
2022 “로고타입을 위한 시각보정”, BAT, 서울
2021 초청 연사, This Dot, 서울
2018 “라틴 타이포그래피 입문”, Designer’s Group, 서울
선정
2020 Reptile Typeface
Behance 그래픽디자인, 타이포그래피 부분 선정
Featured in morrre.dsgn
노트폴리오 픽
2020 Uniqlo Typeface Concept
Behance 그래픽디자인, 타이포그래피 부분 선정
2019 Morfos Typeface
Behance 그래픽디자인, 타이포그래피 부분 선정
노트폴리오 픽