Jumyoung Lee

A designer and curator based in Seoul and New York, focusing on brand identity and type design. 

Selected Projects
Blue Note
Jeonglimsaji Museum

Double D

All Works


AboutJumyoung Lee is a designer and curator based in Seoul and New York, focusing on brand identity and type design.

He earned his bachelor's degree in graphic design from Virginia Commonwealth University. After graduating he started his career at DoThings NYC as an intern then held the position of a full-time designer at Double D, a brand consultancy in South Korea.

At Double D, he has taken a pivotal role and participated in crafting brand strategies, identities, and packaging for a diverse range of corporations and organizations, including Samsung, Kia, Hyundai Mobis, Dongkook Pharmaceutical, Kumho Tire, and Ewha Womans University.

His approach to work involves adapting to technological and societal progress while staying grounded in timeless principles. These principles include understanding the essence and context of his work and striving to create sustainable values that endure amidst changing times.

Working ScopeBrand identity, Typeface, Packaging, Website, UI/UX, Editorial

Experience2021    Junior Designer, Double D

2019    Intern, DoThings NYC

Projects With2024    GS25, Identity

2024    Double D, Identity Renewal
2023    Kumho Tire, Identity, SW Design

2023    Samsung Eletronics, Brand Strategy

2023    Ewha Womans UniversityIdentity
2023    Madeca Cream, Packaging
2023    Kablelyn, Packaging
2023    TypeTypeType, Identity
2023    Haesi, Identity
2023    KIA Sustainable Movement, Identity
2023    Hyundai Mobis ESG, Identity
2023    Hyundai Mobis, Guideline
2021    Google Trips, Motion Storyboard
2021    ReadingPercent, Identity
2020    Aimble, Identity, Web
2020    Island Dry, Typeface
2020    Lancôme, Packaging
2020    Bravo Sierra, Packaging
2020    Future Fair, Identity
2020    Sephora, Digial Campaign
2020    Aztech Mountain, Email Campaign, Motion
2020    Arbonne, Packaging
2020    Bastide, SNS Content Design