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Jumyoung Lee

A designer and curator based in Seoul and New York, focusing on brand identity and type design. 




Selected Projects
Haesi
Blue Note
TypeTypeType
Jeonglimsaji Museum
Double D


All Works


Typeface
About
Contact

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TypeTypeType
Working Scope
Identity

Founded in 2021, TypeTypeType is a design community started as a Facebook group with a primary focus on typography, dedicated to showcasing noteworthy type-related projects and resources within the design industry.

As the significance of typography continues to gain prominence globally, TypeTypeType aims to broaden appeal and significance of typography to a wider range of individuals by facilitating easier access to typographic resources.

As a founder and a community leader, I curated over 3000 design projects and resources, adding my opinion on each of them. The community now has more than 3.3K members in the Facebook group and 500 active members in the live chatroom.

The TypeTypeType Facebook community, established in 2021, has showcased over 3,000 design projects encompassing brand identity, packaging, editing, and typefaces. It has evolved into a vibrant agora where 3,300 members exchange ideas and opinions.

Visit TypeTypeType







LOGO
The logotype, where the word "Type" is repeated three times in Sans, Serif, and Italic, embodies the intention to encompass the continuous change and diversity within the design industry. 






SYMBOL
The symbol combines the characteristics of the wordmark, which features three styles from the Sans, Serif, and Italic(The 3 major Latin type classifications), into a single, unified form.





GRAPHIC MOTIF
The types extend along nodes located at each vertex to various typographic axes, such as stroke contrast, width, and slope, and are utilized as graphical motifs and image frames.












Self-Initiated
Jumyoung Lee

Credit
Design: Jumyoung Lee

Typeface
Helvetica Now