Jumyoung Lee
A designer and curator based in Seoul and New York, focusing on brand identity and type design.
Selected Projects
Haesi
Blue Note
TypeTypeType
Jeonglimsaji Museum
Double D
All Works
Typeface
About
Contact
Jumyoung Lee
A designer and curator based in Seoul and New York, focusing on brand identity and type design.
Selected Projects
Haesi
Blue Note
TypeTypeType
Jeonglimsaji Museum
Double D
All Works
Typeface
About
Contact
He earned his bachelor's degree in graphic design from Virginia Commonwealth University. After graduating he started his career at DoThings NYC as an intern then held the position of a full-time designer at Double D, a brand consultancy in South Korea.
At Double D, he has taken a pivotal role and participated in crafting brand strategies, identities, and packaging for a diverse range of corporations and organizations, including Samsung, Kia, Hyundai Mobis, Dongkook Pharmaceutical, Kumho Tire, and Ewha Womans University.
His approach to work involves adapting to technological and societal progress while staying grounded in timeless principles. These principles include understanding the essence and context of his work and striving to create sustainable values that endure amidst changing times.
2019 Intern, DoThings NYC
2024 Double D, Identity Renewal
2023 Kumho Tire, Identity, SW Design
2023 Samsung Eletronics, Brand Strategy
2023 Ewha Womans UniversityIdentity
2023 Madeca Cream, Packaging
2023 Kablelyn, Packaging
2023 TypeTypeType, Identity
2023 Haesi, Identity
2023 KIA Sustainable Movement, Identity
2023 Hyundai Mobis ESG, Identity
2023 Hyundai Mobis, Guideline
2021 Google Trips, Motion Storyboard
2021 ReadingPercent, Identity
2020 Aimble, Identity, Web
2020 Island Dry, Typeface
2020 Lancôme, Packaging
2020 Bravo Sierra, Packaging
2020 Future Fair, Identity
2020 Sephora, Digial Campaign
2020 Aztech Mountain, Email Campaign, Motion
2020 Arbonne, Packaging
2020 Bastide, SNS Content Design