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Jumyoung Lee

A designer and curator based in Seoul and New York, focusing on brand identity and type design. 




Selected Projects
Haesi
Blue Note
TypeTypeType
Jeonglimsaji Museum
Double D


All Works


Typeface
About
Contact

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Haesi
Working Scope
Identity

The Blue Note Jazz Club was established in 1981 by Danny Bensusan and has become a cultural institution in New York City as well as one of the leading jazz clubs worldwide, with nine branches across the globe.

The new brand identity draws inspiration from a "note," representing a distinct and isolatable sound that serves as the fundamental building block of music. This note expands and stacks in various formats to function as a core graphic element. 

The Note Sans, a custom variable typeface built on the same concept, introduces dynamism to the brand as it flexibly stretches and shrinks.





























Self-Initated
Jumyoung Lee

Design
Jumyoung Lee

Typeface
Custom Typeface